Your agency's way of working is a record AI hasn't seen
Every brief, revision round and retro shows how creative and client work really gets done. Some agencies may be able to license that record to AI developers, under their own terms and with client details removed.
- briefBrief → scope → estimateHow a request becomes a priced piece of work.
- boardProject boards and timelinesStatuses, owners, slips and recoveries.
- reviewFeedback and approval roundsHow work is critiqued, changed and signed off.
The records buyers find useful
- SOPs and playbooks: onboarding a new client, running a kickoff, QA before launch.
- Project boards: years of cards in Asana, Monday, ClickUp, Jira or Trello, with statuses and checklists.
- Templates and frameworks: proposal decks, creative brief templates, reporting templates.
- CRM workflow metadata: pipeline stages and handoffs from new business to delivery. Not client contact details.
- Team chat history: how account and creative teams resolve problems, with client names removed.
- Reports and working files: campaign reports, retros, resourcing sheets.
What a buyer might learn from an agency
From brief to estimate
How a vague request is clarified, scoped, priced and approved, including what gets cut.
Feedback loops
How feedback is gathered, interpreted and turned into changes over several rounds.
Resourcing decisions
How a team decides who works on what when deadlines collide.
What agency owners ask
Our work belongs to our clients. Can we license anything?
Often the useful part is your process, not the client deliverable: how you scope, run and review work. Client-owned material and client details must be excluded or removed. Check your client contracts, and have your lawyer review any agreement.
We're a 25-person agency. Is that big enough?
The usual bar is 20+ desk staff, 3+ years in operation and 5+ data sources. A 25-person agency with a few years of project history can meet it.
Do we need to clean up our project boards first?
Not to start. The first conversation is about what you have. Clean-up and redaction only matter if a buyer is interested and you decide to go ahead.
What could it be worth?
DataSupply says qualifying companies may be able to license their data for $100K–$5M[CONFIRM WITH DATASUPPLY]. No offer or payment is guaranteed; buyers decide eligibility and terms.
Tell us about your agency
No files, no cost. We'll tell you plainly whether it's worth a call.